PR for technology companies doing things
worth talking about.
Of Note is an independent communications consultancy helping ambitious tech companies turn complicated ideas into compelling stories—and get them in front of the people who matter.
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SELECTED CLIENT EXPERIENCE
Docker / Datadog / Red Hat / MinIO / Rancher Labs / Weaveworks / Equinix / Digital Realty / Deepset / Vapor IO / Swim.AI / Scarf / Quilt Data
Senior counsel.
Direct execution.
Of Note was founded by Eleni Laughlin, a technology communications strategist with 15+ years of experience working with startups and established technology companies.
From emerging categories and technical products to funding rounds and company launches, Eleni works directly with founders and marketing teams to find the story, sharpen the message and bring it to market.
No layers. No handoffs. Just experienced, senior-level PR from strategy through execution.
WHAT WE DO
Company Launches
Funding Announcements
Product Launches
Media Relations
Messaging & Positioning
Analyst Relations
SELECTED WORK
Deepest
$14M Series A led by GV.
Launch and funding communications for the company behind open-source NLP framework Haystack.
TechCrunch / VentureBeat / SiliconANGLE
Scarf
Launching Scarf out of stealth.
Launch communications for Scarf and the debut of Scarf Gateway.
TechCrunch / VentureBeat / The New Stack / DevOps.com / SiliconANGLE
MinIO × VMware
Bringing object storage to VMware vSAN.
Product and partnership communications around MinIO’s integration with VMware’s vSAN Data Persistence platform.
SDxCentral / The New Stack / TechTarget
QuestDB
$12M Series A for a fast-growing time-series database.
Funding communications around QuestDB’s Series A and growing adoption of its open-source database.
Business Insider / TechCrunch / VentureBeat / Fortune / TechTarget / SiliconANGLE
meet our founder
Eleni Laughlin is a prominent voice within the tech PR industry. As the guiding force behind Of Note, she elevates the standards of traditional PR, bringing a remarkable fusion of expertise, insight and innovation. With a career spanning over a decade and a half, Eleni holds a diverse portfolio of trailblazing companies that have led and reshaped entire industries. Her clients are at the forefront of innovation.
who we work with
we’re experts in
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Startups exiting stealth mode.
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Introducing new products, features and updates to market.
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From pre-seed to Series C+.
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Ongoing programs and/or launch specific.
what our clients have to say
Our experience with Of Note was nothing short of remarkable. Eleni provided us valuable strategic counsel on messaging and expert execution on the media relations side. Her relationships with reporters and analysts are deep and it is clear there is mutual respect there. This generates great results - you can't ask for much more.
— Jonathan Symonds, CMO at MinIO
Time and again, Eleni and Of Note prove to be a valued member of our extended team. The results, relationships and agility brought to each launch is second to none.
— Matt Trifiro, CMO at Vapor IO
Eleni was highly effective, adaptable and a valued asset during our company launch. She quickly came up to speed on our technology and goals, and executed an incredibly successful press launch.
— Kevin Moore, CEO and Co-Founder at Quilt Data
Eleni has a great deal of experience. She is hard working, and a pleasure to work with. Our launch received significant traction and attention because of Eleni's work and dedication.
— Michelle Urban, VP of Marketing at Atomist
pr with purpose
At Of Note, our commitment to making a meaningful impact extends beyond the realm of technology. We recognize the vital role nonprofit organizations play in shaping our communities and driving positive change. That's why we proudly offer pro bono services to nonprofits, empowering them with the same strategic PR council that has fueled our success in the tech industry.